Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century.
Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.
The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.
Chapter 2: The Growth and Development of Modern PR
The Growth and Development of Modern PR
Public Relations (PR) is the most modern and the fastest growing branch of communications, barring the Internet and the mobile (cell) phone. All over the world, nearly 500,000 people work in PR. In India, nearly 150,000 persons work in PR agencies, PR departments in Business Corporations, PR and Information departments in secretariats in the States and Federal Government and on a modest scale in the universities, colleges and other educational institutions in the country. PR employs all the techniques of communication and mass communication. PR is now an integral part of news gathering and dissemination in addition to being in close connection with advertising and publicity, customer relations, other aspects of business ...