Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century.
Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.
The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.
Chapter 1: A Conceptual Framework for PR in India
A Conceptual Framework for PR in India
We live in an era of giant business firms, manufacturing organizations and industrial or post-industrial institutions whose managers have special social responsibilities. Peter F. Drucker (1974), management guru, to whom modern management owes much of its scientific quality and philosophical and ethical orientation, has said, ‘Managers…have become the leaders in every developed country and most developing countries as well…. They command resources of society. It is only logical that they are expected to take the leadership role and take responsibility for major social problems and social issues.’
Though Drucker wrote this in the mid-1970s, the words are quite relevant even today, especially in large developing countries such as India. Drucker's words apply equally ...