The topic of health care management has escalated to one of the most widely discussed and debated topics in the health care industry, MBA programs, and in the field of medicine in general. In the 1980s, the industry was relatively stable and the need for combining business acumen with medicine was less than today. However, as we enter the 21st century, the need for applying business and management skills to the health care industry is stronger than ever. This Encyclopedia covers every topic a medical professional, institutional administrator, or MBA student would need to know about the business of health care.

Case 2: AIDSCAP Nepal

Case 2: AIDSCAP Nepal

Background

It was September 1996, and Ravin Lama, Managing Director of Stimulus Advertizers, one of Nepal's larger advertising agencies, looked out of his Kathmandu office window pondering his future course of action. (See the appendix for an overview of Nepal.) He had just received a copy of ...

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