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In: Public Health Communication Interventions: Values and Ethical Dilemmas
Chapter 6: Ethical Dilemmas and Practice-Oriented Questions
The fundamental value of studying and understanding ethical thought is not that we thereby have definitive guides to moral conduct. Rather, the value lies in becoming aware of the moral options available to us, of the general paradigm within which moral inquiry can take place as concrete human beings grapple with real-life issues. Individual moral choices are frequently not between obvious right and wrong, good and bad, but between actions and values that contain elements of both. The challenge, then, is not so much finding an ethical standard to use but applying a defensible standard in specific instances.
Work for health is a moral endeavor,” exclaims Seedhouse (1988). But it is not, he clarifies, ...
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