Summary
Contents
Subject index
The ethical dimensions of health communicators’ interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people’s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
Analyses of Intervention Types: Community Involvement
Analyses of Intervention Types: Community Involvement
Indeed, the great classic criteria of a good society—peace, prosperity, freedom, justice—all depend today on a new experiment in democracy, a newly extended and enhanced set of democratic institutions, within which we citizens can better discern what we really want and what we ought to want to sustain a good life on this planet for ourselves and the generations to come.
From grassroots initiatives to large-scale government campaigns, more and more public health communication interventions hail community participation and involvement as an underlying justification for their goals or as the key to their strategic approaches. Community involvement is also accorded a central part of the World Health Organization's strategy of ...
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