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In: Public Health Communication Interventions: Values and Ethical Dilemmas

Chapter 4: Even When They Apply the Same Justifications, Interventions are Not the Same: The Personal Responsibility Typology

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Even When They Apply the Same Justifications, Interventions are Not the Same: The Personal Responsibility Typology
Even when they apply the same justifications, interventions are not the same: The personal responsibility typology

By investigating the function of theory in life as it encounters the world, we can arrive at more fruitful ways of thinking about theory. Allow me to suggest three basic functions: directing attention, organizing experience, and enabling useful response. Can we see differences that make a difference? Can we form and recognize patterns that specify what things are and how they relate? Can we make choices that not only enable us to survive and fulfill needs but also to create the future we want?

Stanley A. Deetz (1992, p. 71)

Consider two interventions: Both aim to ...

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