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One has no intellectual problems, no philosophical problems, if one does not worry about giving reasons. However, not attending to reasons and the implications of choices would mean eschewing conversations about moral matters with oneself as well as with others. It would involve acting without concern for consequences. As soon as one wonders whether certain choices are better and how one can tell, the intellectual endeavor is joined. As one attempts to justify actions to others, or to persuade others that their actions are wrong, the intellectual undertaking assumes social dimensions.

H. Tristram Engelhardt, Jr. (1986, p. 7)

What kind of reasons are given to justify health communication interventions or what claims serve as the moral grounds for intervening in people's course of life or in ...

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