Chapter 1: Values in Public Health Communication Interventions: Beyond Strategic Analytic Approaches Next Chapter
Chapter 1: Values in Public Health Communication Interventions: Beyond Strategic Analytic Approaches
It can be tempting to think that work for health is value-free, that some endeavors are simply good and desired by all, and have no effects that can be described as bad or undesirable…. It is an inescapable truth that all work for health, every last bit of it, is at some point inspired by a human value that has been chosen from alternatives.
The enterprise of public health communication interventions is inherently value laden. By their very nature, public health communication interventions are a purposeful attempt to bring about desired health-related changes. They aim to help people lead healthier lives in healthier ...