In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

The Nazi Antitobacco Campaign

The Nazi Antitobacco Campaign

The Nazi antitobacco campaign

The Nazis conducted cruel and unusual experiments against concentration camp victims. Nazi doctors organized the world's first campaign to murder the physically and mentally handicapped, first by gas chamber and then by starvation and lethal injection. Nazi medical crimes are legendary, involving forcible sterilization, euthanasia, abusive experimentation, and so on.

The Nazis, however, also launched the world's most aggressive anticancer campaign, encompassing bans on carcinogens in food and water, restrictions on the use of asbestos and other carcinogens in the workplace, and novel dietary and chemical therapeutics (Proctor, 1999). German physicians were in fact the first to come to the conclusion that smoking was the major cause of lung cancer—a little-known fact obscured by postwar prejudices. Although the 1950s ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles