Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
Chapter Eleven: Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property
Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property
A variety of special topics are associated with product development and product management. Among these, three key topics are international issues, public policy, and intellectual property. The following discussion in no way represents an exhaustive discussion of each of the respective topics; it intends only to outline the underlying issues and product planning considerations.
Two different sets of issues are emerging related to international product planning. The first concerns product design for international markets. The second set concerns management of global product development [Page 204]teams, that is, teams composed of members located in different places around the world.
Product Planning for International Markets