Summary
Contents
Subject index
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product’s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
Successful Adoption and Diffusion of New Products and Services
Successful Adoption and Diffusion of New Products and Services
Introduction
New product/service success is an issue of strategic importance for companies that aim at surviving and sustaining a differential advantage in highly competitive markets. As customer needs and wants tend to change over time, companies must accommodate their offerings to satisfy the changing customer preferences. The ultimate objective should be to accelerate the adoption and diffusion of their products/services in the market.
The studies about new products and services focus either on their development process, or their adoption and diffusion in the market. The first set of studies examines the factors that the company must consider when developing new products and services, while the second research stream investigates the ...
- Loading...