Problems in Marketing: Applying Key Concepts and Techniques

Problems in Marketing: Applying Key Concepts and Techniques

  • Summary
  • Contents
  • Subject index

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available:Click here to access the companion web site.

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