Questions of privacy are critical to the study of contemporary media and society. When we’re more and more connected to devices and to content, it’s increasingly important to understand how information about ourselves is being collected, transmitted, processed, and mediated. Privacy and the Media equips students to do just that, providing a comprehensive overview of both the theory and reality of privacy and the media in the 21st Century. Offering a rich overview of this crucial and topical relationship, Andy McStay: • Explores the foundational topics of journalism, the Snowden leaks, and encryption by companies such as Apple • Considers commercial applications including behavioural advertising, big data, algorithms, and the role of platforms such as Google and Facebook • Introduces the role of the body with discussions of emotion, wearable media, peer-based privacy, and sexting • Encourages students to put their understanding to work with suggestions for further research, challenging them to explore how privacy functions in practice. Privacy and the Media is not a polemic on privacy as ‘good’ or ‘bad’, but a call to assess the detail and the potential implications of contemporary media technologies and practices. It is essential reading for students and researchers of digital media, social media, digital politics, and the creative and cultural industries. ‘Privacy and the Media is a thoughtful survey of the privacy landscape. McStay reviews the intricate tensions and seeming contradictions to offer an accessible book for anyone curious about the contemporary debates in privacy.’ - danah boyd, author of It’s Complicated and founder of Data & Society ‘McStay’s great achievement here is to confront many of the pertinent and complex questions about media and privacy in a style that is both authoritative and easy to read... His book will prove an excellent companion for all students of this fascinating and crucial topic.’ - Mireille Hildebrandt, Vrije Universiteit Brussel ‘Clearly and accessibly written, this book is a great resource for anyone interested in the broad range of ways in which privacy and contemporary media are entangled and in the big picture of privacy/media relations today... I will definitely be assigning it for my students.’ - Helen Kennedy, University of Sheffield

Behavioural and Programmatic Advertising: Consent, Data Alienation and Problems With Marx

Behavioural and Programmatic Advertising: Consent, Data Alienation and Problems With Marx

Behavioural and Programmatic Advertising: Consent, Data Alienation and Problems With Marx

Key Questions

  • What is consent?
  • How useful is consent as a mechanism to safeguard privacy?
  • What are third parties and what do they do?
  • How has media theory contributed to criticisms of behavioural advertising?

Key Concepts

  • Consent
  • Personal data
  • Audience-as-commodity
  • Data alienation

It is an under-appreciated fact that money generated by advertising is the primary sponsor of newspapers, magazines, television, radio and digital media. Online, it helps fund some of the most popular activities such as searching, social networking, reading news, researching purchases, checking weather, streaming content, getting travel information, watching videos, using forums, visiting adult websites, blogging and downloading entertainment. We should keep this in mind as we progress through this ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles