Now in its Fourth Edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Informed by over half a century’s professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
Chapter 7: Newswriting for the Internet
Newswriting for the Internet
Readers must want to Read what you Write
Straits Times Interactive in Singapore was launched in November 1995 with a constantly updated account of the court appearance of Nick Leeson, the trader who ruined Barings Bank. Here was a website doing what the printed Straits Times could not do and what broadcasters struggled to do: report the news the moment after it happened.
More and more people read and write online, while fewer, outside India and China, read newspapers. Online is more versatile and less costly. Printed newspapers rely on unreliable advertising to cover most of their increasing costs, and most charge their readers an increasing sum per copy. Online sites offer near-free distribution. From most, the reader gets something ...