Now in its Fourth Edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Informed by over half a century’s professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
Chapter 5: Newswriting: Choosing the Words
Newswriting: Choosing the Words
Be Clear at First Reading and Engage the Readers
Readers like journalists to use clear, fresh words. Jeremy Butterfield, author of an Oxford book, Damp Squid, about disliked errors and clichés, told the Daily Mail (711 08): ‘We grow tired of anything that is repeated too often – an anecdote, a joke, a mannerism.’
Journalists have plenty of words, imagery and sentence constructions to choose from, and some choose well. Here is imaginative language from Jeremy Warner, business and city editor, in the Independent (26 07 06): Lord Browne had so many people spinning on his behalf that it would have done credit to a troupe of whirling dervishes.
Words can capture a situation. TV comedian Tony Hancock volunteered to give ...