Summary
Contents
Subject index
This is the first sustained discussion of methodological issues in economic geography in the last twenty years. It comprises an extended discussion of qualitative and ethnographic methods; an assessment of quantitative and numerical methods; an examination of post-structuralist and feminist methodologies; an overview of case-study approaches; and an inquiry into the relation between economic geography and other disciplines. With short, accessible, and engaging chapters, this is a critical assessment of qualitative and quantitative methods in economic geography.
A Public Language for Analyzing the Corporation
A Public Language for Analyzing the Corporation
… the way in which people comprehend and make sense of the social world has consequences for the direction and character of their action and inaction. (Purvis and Hunt 1993: 474)
Economic knowledge is saturated with language. This chapter is about the task of creating effective language that engages public audiences with strong, well composed ideas. It builds on two thoughts, both about language and its domains.
One thought is Virginia Woolf's: ‘… the art of writing has for backbone some fierce attachment to an idea … something believed in with conviction or seen with precision and thus compelling words to its shape …’ (Virginia Woolf 1938: 280–1). These words come from Woolf's deliberation ...
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