This book is a critical study of the political economy of communications in India. It explores the ways in which contexts, policies, and processes at national and international levels shape media structures and studies how a political economy-inspired approach can be used to understand both media dominance and resistance.
The author explores aspects of colonial political economy and how it has shaped the structure of media in India and in many other countries. It also discusses liberalization, privatization, and media politics in contemporary India. Divided into three sections—structures, means, and resistance—the chapters focus on both the electronic and the print media.
The book would interest students and researchers of Indian media history, international communication, media and politics, sociology, and political economy.
Chapter 6: The Political Economy of Audio-Visual Trade
The Political Economy of Audio-Visual Trade
While the politics of audio-visual (AV) trade has merited some attention (Acheson and Maule 1999; Braithwaite and Drahos 2000; Grantham 2000), it has not received sustained academic attention among critical political economists. There could be a good reason for this lack of attention. Audio-visual trade has not quite figured at the centre of multi-lateral trade negotiations. While the General Agreement on Trade in Services (GATS) under the WTO has come tantalisingly close to opening up this sector, there have been strong counter currents against moves by some countries, the US in particular, to liberalise the AV sector. However, given the US government's contemporary pursuit of bilateral trade negotiations related to ‘digital trade’, it is ...