Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

Deciding on Group Size

Deciding on Group Size
Deciding on group size

We've all been in groups that were so large that only the most forceful people could get their ideas heard, or groups that were so small that we felt compelled to contribute just to keep things going. Focus groups are the same: Size matters. Deciding on the right number of participants for a focus group means striking a balance between having enough people to generate a discussion and not having so many people that some feel crowded out. Groups of six to ten usually accomplish this, but there are several situations where a smaller or larger group is more likely to lead to success.

Typical ...
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