Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

Deciding on the Degree of Structure

Deciding on the Degree of Structure
Deciding on the degree of structure

Just how focused should a focus group be? Do you want the discussion to center on topics that you provide, or do you want the participants to pursue their own directions? Or, do you want to strike a balance between your agenda and the participants' insights?

Depending on how you write the questions in the interview guide and how the moderator leads the group, your project can consist of either more structured groups, where the research team's interests predominate, or less structured groups, where the participants' interests have priority.

Because the degree ...

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