Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

Personnel and Budgeting

Personnel and Budgeting

Personnel and budgeting

This chapter outlines the essentials of personnel and budgeting for each of the four basic steps in a focus group project: planning, recruiting, moderating, and analyzing. We consider personnel and budget together, because staff time is almost always the single largest source of expenses.

Just as the planning and timelines in the previous chapter varied between smaller and larger projects, so too will the personnel and budgets. We thus present separate scenarios for smaller and larger projects. We conclude by considering the factors that can increase or decrease a project's personnel and budget requirements.


The personnel involved in the planning process include, at ...

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