Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

Planning and Timelines

Planning and Timelines
Planning and timelines

This chapter presents the essential issues in planning a timeline for a focus group project. Each of the four basic steps—planning, recruiting, moderating, and analyzing and reporting—needs its own planning process and timeline. This chapter thus begins with an overview of the basic decisions that occur within each of these four steps. This overview provides a purposely brief introduction to the decisions that go into a focus group project. Next, we present examples of the planning process for both a smaller and a larger focus group project, since the size and scope of a project are the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles