Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

Checklist for Planning Focus Groups

Checklist for Planning Focus Groups
Checklist for planning focus groups

General Planning

  • Define the purpose and outcomes of the project.
  • Identify personnel and budgetary resources.
  • Develop the timeline for the project.
  • Decide how structured the groups will be.
  • Decide who the participants will be.
  • Write the questions for the interview guide (questioning route).
  • Decide how large the groups will be.
  • Decide how many groups there will be.
  • Choose the locations, dates, and times for the sessions.

Planning Related to Recruitment

  • Identify the appropriate composition for each group.
  • Determine the source(s) for recruitment contacts.
  • Develop eligibility and exclusion criteria for individual participants.
  • Develop recruitment screening and contact scripts.
  • Determine the follow-up procedures that will ensure attendance.

Planning Related to Moderating

  • Define the role of the moderator.
  • Select or train skilled moderators.
  • Create external props or stimulus materials to be used in the sessions.

Planning Related to ...

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