Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.
Setting up the Sessions
One unavoidable aspect of planning for focus groups is selecting the location where the discussions will actually occur. Indeed, many of the other choices you make will be contingent on what is or is not possible at the given location. So, although choosing the room where the groups happen may seem like one of the most mundane aspects of focus groups, it can make a fateful difference.
Locations for focus groups must meet the needs of both the research team and the participants. From the research team's point of view, the primary concerns are the ability to hold a discussion and ...