Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size, and much more. This volume also features a detailed discussion of timelines, personnel, and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists, recruitment tools, timelines, and budgets.

About This Book

About This Book

About this book

The essence of planning is making good decisions. Although we could give this decision-making process a more elevated tone by calling it “research design,” the emphasis throughout this volume will be on the practical choices that are necessary for focus group research.

Awareness is the crucial prerequisite to good decision making, so each chapter in this book raises issues that require decisions. For those who are new to focus groups, this material will alert you to the decisions that need to be made. For those with more experience, reencountering these necessary decisions may help you question some of your assumptions.

Once you are aware that a decision has to be made, you need to know what the options are. There are many ...

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