- Subject index
‘This is timely and will be of special interest to health service managers and members of primary care groups because the successful promotion of regular physical activity is a challenge contained in the strategy of Our Healthier Nation and is a candidate for incorporation into health improvement programmes and the service framework for coronary heart disease’ — Health Service Journal This crisply written and thought-provoking book integrates theories and studies from several disciplines to examine what is known about physical activity and health.
Chapter 9: Interventions to Promote Physical Activity in Communities and Populations
Interventions to Promote Physical Activity in Communities and Populations
The public health goal of reducing the proportion of the adult population that is sedentary will not be addressed in any satisfactory manner by strategies directed only at individuals or small groups. This is because physical inactivity is a population-wide problem, so strategies must be developed to affect entire populations. The major objective of current population-based physical activity promotion efforts is to assist physically inactive people to adopt and maintain regular, moderate-intensity activity (see Chapter 4). If a stages-of-change model is adopted (Prochaska & Marcus, 1994), the objective is to move people to higher stages of change. This would include moving precontemplators into contemplation. Although physical activity counseling ...