Short chapter-opening cases followed by basic facts, key developments related to the chapter's theme, and related theoretical approaches help students understand key content. Insightful coverage on how the various approaches work together shows students how theories can be applied in a range of contexts. Discussion of empirical studies outside the Western cultural tradition and across a wide range of countries contributes to students’ understanding of cross-cultural influences. A separate chapter on gender discusses traditional and evolving views of sex, gender, and sexual orientation. An entire chapter on the clinical domain covers mental health, personality disorders, treatments, and applications relevant to students. Check and Apply Your Knowledge boxes include critical thinking questions that ask students to apply relevant theories to their everyday experiences. Self-reflection boxes ask students to think critically about their own lives, activities, accomplishments, and setbacks–all in the context of chapter content. Chapter-ending Visual Reviews help students understand each chapter’s key concepts.

Introducing Personality

Chapter 1 introducing personality

“With no positivity, there is no hope; with no negativity, there is no improvement.”

–Criss Jami (b. 1987), American poet

Learning Objectives

After reading this chapter, you should be able to:

  • Define personality and explain the personality concept in psychology
  • Describe the four major types of knowledge relevant to the study of personality
  • Identify ways to apply knowledge about personality psychology in specific professional settings

What matters most to you and why? Every year, a top U.S. graduate business school asks its applicants this question. If you were one of the applicants—and you very well might be someday—how would you answer? Remember, only one in 20 applicants will be admitted, and you want to be one of them. How would you describe who you are ...

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