Summary
Contents
Subject index
Whether you are about to embark on your business degree programme, are already a business student or are a business graduate, this book helps you to develop yourself and your career in ways which will benefit you, your current and future employers and society.
Going Global
Going Global
A Note from the Author
A generation ago you hardly ever heard the word global even mentioned. It was definitely there in the dictionary but it wasn't in the consciousness, that is the minds and thinking of most people. We might ask the question, what caused the change? Firstly, we moved from one age to another, a different period of world history, where different parts of the world were able to relate more freely and more easily with one another through what is known as globalization. This centres on an economic relationship and the development of trade and markets but it also has a political dimension through nation states seeking regional and international partners and resulting in greater integration, as seen for ...
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