• Summary
  • Contents
  • Subject index

This book explores the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. It examines the commodification of these aspects, arguing that our experience and perception are mediated by discourses circulating in the mass media. The book is an essential reading for those who want to understand modern urban cultural rhetorics. Scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies will find it highly engaging as well as provocative.

Life, the High-Speed Edition: Cultures of Mobility
Life, the high-speed edition: Cultures of mobility

India Today Rides on Hero Honda.

– Tag Line, Hero Honda Motorcycles

Move On.

– Tag Line, Fastrack Watches

The Road Ahead and Business@the Speed of Thought

– Titles of Bill Gates' books

Mobility is the dominant metaphor, theme and politics of the late 20th century.

  • We speak of the upward mobility of the middle classes.
  • Cellphones enable communication and entertainment on the move.
  • http://Naukri.com offers us help in career mobility.
  • Fastrack watches advise us to ‘move on’ in our relationships.
  • The state prepares roadmaps for development.
  • Capital flows across the world in the age of globalization.

Mobility is sought after, desired, promoted, cheered and projected as the most desirable condition of human life. It involves personal choices, institutional support, policy-making, finances, plans and technological ...

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