• Summary
  • Contents
  • Subject index

This book explores the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. It examines the commodification of these aspects, arguing that our experience and perception are mediated by discourses circulating in the mass media. The book is an essential reading for those who want to understand modern urban cultural rhetorics. Scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies will find it highly engaging as well as provocative.

Life, the Bubble-Wrapped Edition: Cultures of Risk
Life, the bubble-wrapped edition: Cultures of risk

Growing AIDS Threat.

– The Tribune, 4 July 2003

With the monsoons arriving, you become more susceptible to water borne diseases. And we ensure that you get only the safest and purest water every time. Read through the following information areas and keep your family safe and healthy!

– Write-up on Eureka Forbes Water Purifiers.1

Himalayan Meltdown Catastrophic for India.

The Times of India, 3 April 2007

Your computer might be at risk. No anti-virus software or firewall is installed.

– (Annoying) Message on desktop after PC is switched on.

IN one of the most unforgettable passages in Joseph Heller's Catch-22 (1970 [1961]), the character Yossarian worries about his health. The passage is worth quoting in all its extensive ...

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