- Subject index
This book makes a significant contribution to cultural economic approaches to organizational and economic life. Specifically it offers both a survey of the field, as well as a practical guide to doing 'cultural economy'. The text, which builds upon du Gay's earlier work, will engage with a range of debates from cultural studies, sociology, anthropology, geography, and management. It brings du Gay's style and originality to bear on the subject of culture and economy, and results in a book that will once more make a solid contribution to cultural studies.
Chapter 3: Which is the ‘Self’ in ‘Self-Interest’?
Which is the ‘Self’ in ‘Self-Interest’?
I argued in Chapters 1 and 2 that specific concepts and comportments of the person can be seen to perform quite different functions in different contexts. Given this sort of specificity, I suggested, it is important not to underdescribe forms of personhood and their definite but limited settings. If we fail to heed this advice, it is more than probable that we won't be able to see the job that each is doing, how each has its own history and distribution, has fashioned its own ethos, and is directed by its own techniques to its own ends.
In this Chapter, I seek to live up to this injunction by unpacking the concept of ‘self-interest’. This ...