This book makes a significant contribution to cultural economic approaches to organizational and economic life. Specifically it offers both a survey of the field, as well as a practical guide to doing 'cultural economy'. The text, which builds upon du Gay's earlier work, will engage with a range of debates from cultural studies, sociology, anthropology, geography, and management. It brings du Gay's style and originality to bear on the subject of culture and economy, and results in a book that will once more make a solid contribution to cultural studies.

Introduction: ‘Identity’ after ‘the Moment of Theory’

Introduction: ‘Identity’ after ‘the moment of theory’

It's hard to alter the course of our destinies once they're underway, if we don't know they're our destinies.

(JavierMarias, Dark Back of Time)

Is the end nigh? After many years at the top of the intellectual hit parade, are ‘Identity’, ‘Identification’ and their conceptual fellow-travellers slipping down the charts? They've had a good run, no one could deny it. Those whose academic careers (this author included) and publishing profits have been built upon them can attest to this. But has ‘Identity’ run out of steam?

At first sight this may seem an absurd question. After all, in many disciplinary fields ‘Identity’ work is thriving. Management studies would be a good example. But can something ...

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