An unprecedented text explains how to analyze the role of rhetoric in organizations
Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those “inside” the organization.
Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a “body farm”) illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.
- Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature
- Shows students how to critique the messages organizations use to create and maintain organizational power
- Demonstrates the importance of rhetoric to the success of the organization
- Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages
- Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric
- Includes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system
Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.
Chapter 7: Rhetoric about Issues
Rhetoric about Issues
Figure 7.1 Process for Analyzing Organizational Rhetoric (Issues Rhetoric)
In November 2000, Jim and Virginia Stowers opened the doors of the Stowers Institute, a $300-million biomedical research facility in Kansas City, Missouri. Jim Stowers is the founder of American Century Funds. He and Virginia are both cancer survivors who decided to create an endowment of over $2 billion for the institute (Neaves, 2005). [Page 140]The facility houses approximately 35 independent research teams that study how genes and proteins control fundamental events in living cells. Because this research investigates specific genetic and molecular processes involved in causing disease and in repairing damage to cells, tissues, and organs, it is crucial that researchers have access to stem cell lines (Neaves, 2005).
At a time ...