• Summary
  • Contents
  • Subject index

Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Learning Goals

After reading this chapter, you will be able to do the following:

  • Describe the role judgment plays in the creative process and the consequence this has on organizational creativity
  • Summarize the four fundamental steps of the universal creative process—creative problem solving and design thinking mash-up
  • Discuss how creative behavior results from the interplay among knowledge, imagination, and evaluation, combined with a playful attitude
  • Develop a more creative mindset by adopting the principles of divergent thinking
  • Generate a broader range of alternatives through the application of divergent thinking
Knowing—Understanding the Creative Mind
A Story About Managing Judgment

We start Chapter 5 with a short story, a story gleaned from ...

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