• Summary
  • Contents
  • Subject index

Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

The Practical Benefits of Creativity: Becoming an Innovation Asset
The Practical Benefits of Creativity: Becoming an Innovation Asset
Learning Goals

After reading this chapter, you will be able to do the following:

  • Describe, in specific terms, why creativity and creative thinking are personally and professionally valuable
  • Explain the reasons why creativity and creative thinking are considered 21st-century workplace skills
  • Assess, through force field analysis, the sources of assistance and resistance to an innovative idea
  • Devise a habitual routine that facilitates greater levels of creativity
Knowing—Top Reasons for Studying and Developing Your Creativity

Chapter 4 closes Part I of this book. In Chapter 1 we made a case that you were born to be creative, suggesting that all humans with normally functioning brains have been hard-wired with the thinking skills and attitudes to ...

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