• Summary
  • Contents
  • Subject index

Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

What We Know About Creativity
What We Know About Creativity
Learning Goals

After reading this chapter, you will be able to do the following:

  • Contrast popular misconceptions of creativity against evidence-based facts
  • Appraise the degree to which you and your present situation fit the means, motive, and opportunity model of organizational creativity
  • Assess your internal climate for creativity
  • Judge the degree to which your locus of control is more externally or internally oriented
Knowing—Sorting Creativity Fact From Fiction
Misconceptions and Mysterious Things That Go Bump in the Night

Wolfgang Amadeus Mozart might be considered the poster child for individuals born as great creative geniuses. Let’s closely examine his creative process and sort fact from fiction. A letter attributed to Mozart is said to give great insight into his creative process. Mozart begins this ...

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