• Summary
  • Contents
  • Subject index

Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

How to Survive and Thrive in an Era of Innovation and Change
How to Survive and Thrive in an Era of Innovation and Change
Learning Goals

After reading this chapter, you will be able to do the following:

  • Describe how socialization and educational practices undermine creative thinking
  • Explain the upsides and the downsides of conformity
  • Define creativity and describe why creative thinking is included among the most important skills in today’s workplace
  • Assess your responses to activities and tasks associated with your comfort zone, learning zone, and panic zone with the goal of improving performance through deliberate practice
  • Devise a more positive and open-minded response to a creative idea through the use of Yes-And thinking
Knowing—The Forces for and Against Creative Thinking
Creativity Lessons From the Chicken

What can a chicken teach us about ...

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