• Summary
  • Contents
  • Subject index

Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Learning Goals

After reading this chapter, you will be able to do the following:

  • Explain the investment theory of creativity
  • Appraise ways in which creative power is given away
  • Predict the key stakeholders and assess their level of support for a proposed idea or creative change
  • Envision a desired future and construct a descriptive story that outlines a path toward this future state
Knowing—Investment Theory of Creativity
A Story About a Sandwich That Revolutionized an Industry

Herb Peterson happened to like eggs Benedict—a buttered half of an English muffin topped with ham (or bacon) and a poached egg, all smothered in Hollandaise sauce. Mr. Peterson was a food scientist who co-owned a number ...

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