• Summary
  • Contents
  • Subject index

Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Implement: Gaining Buy-In and Driving Change
Implement: Gaining Buy-In and Driving Change
Learning Goals

After reading this chapter, you will be able to do the following:

  • Recognize the value of presenting ideas in different ways to open minds
  • Explain how finding common ground contributes to gaining buy-in
  • Name eight steps to lead change
  • Examine methods for managing influence
  • Appraise the degree to which you actively permit learning anxiety to resist change
Knowing—Everyone Is in the Business of Sales

There is a common saying today—everyone sells. Yet most of us do not see ourselves as “selling,” being skilled in sales or remotely able to close a big deal. How, then, does one singer convince eight governments from among the world’s 11 largest national economies to cancel the debt of the 52 poorest countries ($350 ...

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