• Summary
  • Contents
  • Subject index

Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Experiment: Strategies to Develop and Validate the Best Solutions
Experiment: Strategies to Develop and Validate the Best Solutions
Learning Goals

After reading this chapter, you will be able to do the following:

  • Identify what creative scientists and entrepreneurs have in common when developing good ideas into great solutions
  • Describe a system for vetting and validating the best ideas
  • Discuss the benefits of prototyping, and other approaches, for developing robust solutions
  • Appraise the value of failing fast
  • Apply a set of key questions for soliciting feedback from stakeholders to improve an idea
Knowing—Developing and Validating Through Experimentation

It is no secret that developing good ideas is a process of continual experimentation—test, fail, learn, and retain the best. Anyone who has ever watched a dog show or simply admired how a pet Labrador chases and ...

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