- Subject index
'Most books on Organizational Behaviour are still gender-free zones. This book however treats gender as it needs to be treated, as a fundamental organizing principle of organization’. Professor Paul Iles, of Liverpool Business School, Liverpool John Moores University: Challenging mainstream accounts of organizational behaviour and management, which treat gender as an optional extra, this book demonstrates how it can be an essential organizing principle. Each chapter covers one or more of the principal mainstream topics before deconstructing and critiquing these and suggesting other ways of understanding these issues.
Chapter 3: Perception and Stereotyping
Perception and Stereotyping
This chapter looks at perception, stereotyping, and attribution, first examining accounts of their functioning within organizational settings, then expanding the limited attention paid by conventional textbooks to their gendered aspects. A case study of the changing role of the flight attendant in British airlines follows. This examines the influence of perception, stereotyping and attribution in the way that the profession was seen as a purely male job at one point in time, a purely female job at another point in time, and a mixed profession in the current era. The persistent contemporary pervasiveness of gender stereotyping is noted.
In a popular introductory text on organizational behaviour (Buchanan and Huczynski, 1997), perception is described as ‘the dynamic ...