Summary
Contents
Subject index
The Sage Course Companion on Operations Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like an operations manager but also to think about the subject critically.
Designing Products and Services
Designing Products and Services
Good design of products and services is an essential element in satisfying customer needs and therefore ensuring the long-term success of an organisation. The success of the design process is primarily dependent on the relationship between the marketing, design and operations functions of an organisation. These functions need to cooperate in order to identify customer needs and produce a cost effective and quality design that meets these needs.
Service Design
In service design the overall set of expected benefits that the customer is buying is termed the ‘service concept’. The service will usually consist of a combination of goods and services and is termed the ‘service package’.
Input from Key Thinkers – James A. Fitzsimmons and Mona J. Fitzsimmons
Fitzsimmons and Fitzsimmons define ...
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