The Sage Course Companion on Operations Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like an operations manager but also to think about the subject critically.

Tips on Interpreting Essay and Exam Questions

Tips on Interpreting Essay and Exam Questions

Tips on interpreting essay and exam questions

This section will show you how to:

  • Focus on the issues that are relevant and central.
  • Read questions carefully and take account of all the words.
  • Produce a balanced critique in your outline structures.
  • Screen for the key words that will shape your response.
  • Focus on different shades of meaning between ‘critique’, ‘evaluate’, ‘discuss’ and ‘compare and contrast’.

What Do You See?

Figure 3.2 Visual illusion

The suggested explanation for visual illusions is the inappropriate use of cues — that is, we try to interpret three-dimensional figures in the real world with the limitations of a two-dimensional screen (the retina in the eye). We use cues such as shade, texture, size, background and so on to interpret distance, motion, shape, ...

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