The Sage Course Companion on Operations Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like an operations manager but also to think about the subject critically.
Operations management includes all the activities that are required to create or deliver a product or service. Operations engages the majority of the people employed and assets deployed in most organisations. Thus the way operations is managed in the long-term, the operations strategy, is likely to be a vital element of an organisation's success.
Two generic approaches to operations strategy are the market-based and resource-based approaches. Using a market-based approach an organisation makes a decision regarding the markets and the customers [Page 13]within those markets that it intends to target. Along with meeting customer needs within a market the position the organisation takes in that market will in part depend on the actions of its competitors. Thus the organisation's market position is one in ...