This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

Content Analysis of Media Violence

Content analysis of media violence

The decisions made by the designers of content analyses of violence literature are remarkably diverse. This chapter deals with decisions about five methods: coding violence, sampling, defining units of analysis, assessing reliability, and analyzing context.

Coding Violence

How much violence is there on television? At first glance, this question appears to be simple and straightforward. But there are several very different answers to this question—all legitimate—depending on how one goes about answering it. For example, a content analysis might require coders simply to record the number of times a violent act occurs. If an act meets the requirements of the definition of violence, it is coded as present; all other acts are ignored (e.g., see Baxter, Riemer, Landini, ...

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