This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

Effects Methodologies and Methods

Effects methodologies and methods

This chapter addresses the methodologies and methods that have been used to examine effects of exposure to media violence. The chapter is organized to present first the major social science methodologies that have been responsible for generating what we know about the effects of media violence. Then four methods (sampling, treatments, measurement, and data-gathering methods) are examined.


The primary methodologies for studying effects have been experiments, surveys, and epidemiological studies.


There are two types of experiments: laboratory and field. The laboratory experiment, which is the most used methodology in research on the effects of violence in the media, is used to study immediate effects. The field experiment has also been used for immediate-effects studies, but it is more typically used ...

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