Leading Scholars Blend Cutting-Edge Science with Practical Experience to Reveal Evidence-Based Best Practices

Edited by three leading authorities on nonverbal behavior, this book examines state-of-the-art research and knowledge regarding nonverbal behavior and applies that scientific knowledge to a broad range of fields. The editors present a true scientist–practitioner model, blending cutting-edge behavioral science with real-world practical experience, thus making this text the first of its kind to merge theoretical and practical worlds. This book is a valuable resource for students and professionals as it explores the science behind the practice and reveals how other professionals have effectively incorporated nonverbal communication into their fields.

This book serves as an excellent text or supplement for courses/seminars in nonverbal behavior, nonverbal communication, human interaction, profiling, security management, and homeland security, as well as courses in interviewing and qualitative analysis.

Nonverbal Communication in Consumer Research
Nonverbal communication in consumer research
Nick R.Harrington1The Procter & Gamble Company

Procter & Gamble (P&G) is the world's largest consumer packaged-goods company, driven in no small part by its expertise in understanding consumer behavior. Unlike some other contributors in this book, our researchers are not trying to spot Machiavellian deception or malicious intent but instead focus on ...

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