Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

Key Features:

Offers clear coverage of marketing fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications.; Provides in-depth treatment of the most important marketing activities: Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing, fund raising, special events, attracting major gifts, and volunteer recruitment.; Addresses emerging topics: Current and complete coverage is provided on social marketing and cause marketing, two emerging areas that are rapidly increasing in importance in the nonprofit sector. The book also includes many international examples of real-world organizations to offer students a multinational perspective on nonprofit marketing.

Instructor's Resources!

Instructor Resources on CD are available to qualified adopters of Nonprofit Marketing. These resources include chapter outlines, discussion questions, teaching tips, review questions, and much more!

Intended Audience:

This is an excellent text for undergraduate and graduate students studying nonprofit marketing in the fields of Marketing, Public Administration, Social Work, Sociology, Arts Administration, Management, and Business.

Meet the author!\~wwymer

Offers in Nonprofit Organizations: Promotion and Price

Offers in nonprofit organizations: Promotion and price

Learning Objectives

On completion of this chapter, the reader will

  • Understand where promotion and price fit into the marketing mix
  • Understand the role that promotion plays in customer-oriented nonprofits
  • Explain the various promotion objectives
  • Identify the different sorts of promotional tools
  • Understand promotional mix and integrated marketing communication as they relate to nonprofits
  • Understand the complexity of prices in nonprofits
  • Understand the role of monetary prices in nonprofits and when and when not to charge them
  • Understand the various pricing objectives
  • Understand how nonprofits might consider setting monetary prices
  • Identify ...
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