• Summary
  • Contents
  • Subject index

What it means to be a self — and a self communicating and being in a particular culture — are key issues interwoven throughout Min-Sun Kim’s impressive text, Non-Western Perspectives on Human Communication. Going beyond cultural descriptions or instructions on adapting to specific cultures, the author interrogates the very core assumptions underlying the study of human communication and challenges longstanding individualistic, Western models on which much intercultural research is based. Kim proposes a non-western way of conceptualizing identity, or the “self” — the cornerstone of cultural research — illuminating how traditional western and non-western views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, she challenges students and researchers alike to reexamine their approach to intercultural study.

Motivation to Approach Verbal Communication: Is Communication Approach Always Healthy?
Motivation to approach verbal communication: Is communication approach always healthy?

Stand up for your own rights.

— American expression

Once you preach, the point is gone.

— Zen phrase
Assertiveness: Standing up for Your Own Rights

Assertiveness is defined as behaviors that enable one to act in her best interest or to stand up for herself without undue anxiety, and to express her rights without denying the rights of others (Alberti & Emmons, 1970). At least within the U.S. context, assertiveness has been viewed as a measure of social competence or as an indicator of interpersonal communication competence. In the United States, assertive behaviors are perceived as more competent and attractive than unassertive behaviors (Henderson & Furnham, 1982; Zakahi, 1985). ...

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