Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Public Relations and Power has contributions from leading international researchers who address issues such as: the rapid growth of public relations and its impact on news production; state information management strategies in times of internal political dissent; political parties and mediated `spin' conducted at national and local levels; the historically changing nature of war journalism; and tabloid television and forms of cultural representation. The book begins with Simon Cottle's introduction which sets out the key ideas and approaches in the field.

The Political Contest Model

The Political Contest Model

The political contest model

The competition over the news media is a major element in modern political conflicts. The Pro-Choice and Pro-Life movements in America, the Serbians and the Muslims in Bosnia, Amnesty International, Russia, Chechnya, Al-Quaeda and the American government all compete for media attention as a means to achieve political influence. Each antagonist attempts to promote its own frames of the conflict to the news media in an attempt to mobilise political support for its cause. If we can understand the rules of combat and the factors that lead to success and failure in the arena, we will be one step closer to understanding the role that the news media play in such conflicts.

The focus in this chapter will be ...

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