Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Public Relations and Power has contributions from leading international researchers who address issues such as: the rapid growth of public relations and its impact on news production; state information management strategies in times of internal political dissent; political parties and mediated `spin' conducted at national and local levels; the historically changing nature of war journalism; and tabloid television and forms of cultural representation. The book begins with Simon Cottle's introduction which sets out the key ideas and approaches in the field.

Public Relations and News Sources

Public relations and news sources

This chapter looks at the recent rise of professional public relations in Britain and attempts to gauge its impact on news production and media-source relations. Its basic premise is that the PR (public relations) industry has, in recent decades, come to play an increasingly important part in the reporting process. Behind the media interest in a few key ‘spin doctors’, there has developed an extensive and well-resourced profession that services a wide range of source organisations. In contrast, the news-gathering resources of journalists have declined. As news organisations have been forced to make cuts while simultaneously increasing output, so their dependency on PR ‘information subsidies’ has grown. On the one hand, this suggests that public relations ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles